“A way for her to get paid”: Jordon Hudson reportedly forced her way into Dunkin’ Super Bowl ad with Bill Belichick and the Ben Affleck

Jordon Hudson, the 24-year-old girlfriend of legendary football coach Bill Belichick, is once again making headlines — not for staying in the background, but for her growing presence in his professional world. From stepping into a high-profile Super Bowl commercial to interrupting a national TV interview, Hudson’s influence has sparked new controversy about her role in Belichick’s life and career.

According to Page Six, Hudson reportedly “forced her way in” to a Dunkin’ Super Bowl commercial that starred Bill Belichick alongside Ben and Casey Affleck. While Hudson did not have a speaking role, her visual presence in the commercial was reportedly not part of the original plan.
“She forced her way in… but Bill saw it as a way for her to get paid,” a source told Page Six. “People said they’ve never seen anything like it.”
This incident adds to a growing list of reports suggesting that Hudson is not just the coach’s girlfriend but an assertive figure in how he’s being portrayed publicly. Her role in the ad may have been subtle, but industry insiders saw it as a power move.


During a CBS News Sunday Morning interview, Belichick sat down with Tony Dokoupil to discuss his upcoming book. But the conversation took an awkward turn when Dokoupil brought up the topic of how he and Hudson met.
Hudson, sitting nearby, quickly interjected: “We’re not talking about this.” According to Pro Football Talk, it wasn’t the only time she interrupted during the interview, raising eyebrows among viewers and producers alike.
Belichick described her as his “creative muse,” but the tense dynamic in the studio suggested a relationship dynamic that’s both personal and professionally entangled.
Hudson has also been linked to the fallout of HBO’s Hard Knocks no longer featuring the University of North Carolina football team — just after Belichick accepted the head coaching job there. Reports say she “demanded” an executive producer credit and asked for daily footage, even implying that Belichick’s involvement was conditional on her being treated with respect.
Also Read: “Turning sports into reality TV”: Kelly Stafford urges balance between public curiosity and privacy in Bill Belichick and Jordon Hudson’s relationship
For now, Hudson continues to attend public events with Belichick, but insiders say her increasing influence has left many in sports and media circles stunned — and cautious.